Cynergy Connections - Premier Issue

www.CynergyNetworks.com

Where needs meet solutions

Happy New Year!  We are excited to send you the premier issue of Cynergy Connections.  In it we strive to give our clients some useful tips and tricks to take best advantage of internet communications.  We will also keep you informed of the latest and greatest of upcoming technology.

 Social Networking

Your organization should have a Facebook page.  It should be the central point of your social networking strategy.  Your members and clients will become a "fan" of your FB page.  Then your logo and name will appear in their profile and feeds.  In that way, more people will find your FB page.  As more people become "fans" your page grows virally.  Also, FB pages are very highly ranked which boosts you up in Google searches.  This increases your internet exposure which leads to more members and clients.

 Success Story

EatRightAmerica.com is the top healthy eating member website in the United States who is now expanding to the United Kingdom and Canada.  Because of cultural and language differences, ERA was faced with having to duplicate its website and modify the content for each country.  This would have been a time consuming and expensive effort.  Then ERA would have had to update and support all three websites.  Cynergy Networks created a processing system for ERA that customized graphics and text automatically for each country.  This saved ERA thousands of dollars right away and tens of thousands in future costs.  Innovative thinking, expert skills and extensive experience are what we use to make technology work for you.

 New Client

Welcome to new client University of Texas Phi Kappa Psi.

US Seniors Golf Association

"I want to thank you for a great job in bringing our tournament history files on line and integrating them with our new website via several user-friendly reports.  The USSGA is very appreciative of your talents and effort on our behalf.

 We now have a web platform that will allow distributed input and periodic eNewsletters, as well as organizational record keeping..."

 John R. Dillon

 Ask the Editor

Have questions?  Email them to info@CynergyNetworks.com.

Become a fan of our Facebook page at www.facebook.com/CynergyNetworks for a special offer.

In the next issue:

We'll look at Facebook content and Twitter. Also, more about Web 2.0.

Web 2.0

Web 2.0 is a term that first surfaced around 2004.  In general, it was part of a movement to create websites and tools that made the user more of a participant.  Websites tended to be a one directional flow of information from the publisher to the user.  In limited cases, the user could fill out a form or email back to the website publisher.  Web 2.0 started increasing the lines of communications and pointing them not only back and forth, but side to side.  This allowed users of the website to use the website to communicate directly with other users.

 If there is nothing for your visitors to do other than read, you need to move your website forward.  In the next issue, we'll explore tools and methods you can use.  Can't wait?  Email us at info@CynergyNetworks.com.

 Product Review
by Paul Niebuhr

Flexor claims to be, "The Revolution in Swing Performance."  They have a method of training your muscles in the position of the sport you are playing.  Although they are involved in many swing sports, golf is certainly their main playing field.  Recently, I had the opportunity to do the "tip test" with Bob Bantle, the head of Flexor.  He gave me a foam roll and asked me to hold it like a golf club and go to the top of my backswing.  He then pushed me over with one finger.  Not too surprising considering my game.  After just 10 minutes of training, he couldn't push me over with his full palm.  I was truly impressed.  I felt like I was glued to the Earth.  To learn more visit www.Flexor.com.

 Quick Tips

Connect With Your Members

It is great for the members to connect to one another, but you should also connect the staff to the members.  Make sure you have a staff page that has a picture and bio for as many members of the staff as you can.

Broadcast Emails

A good rule of thumb for broadcast emails is once to twice per week for clubs and about half that for businesses to clients.  If you send too many, they will start to be ignored.  Too few and you are missing the opportunity to connect with your members and clients.

 Have You Heard?

Cynergy Networks has a new platform that makes publishing your website even easier than before.  Some of the upgrades are:

•  All editing is done directly in the browser. 
• Multiple levels of administrative permission.
• Advanced calendar.
• Incorporate thousands of pictures into your site with our simple Shutterfly connection. 

 Here are a few clubs that have already switched:

Silvermine Golf Club

Country Club of St. Albans

The Stanwich Club

Lawrence Yacht and Country Club

Webcam

Norwalk Yacht Club puts their webcam online.

To discuss how your organization can benefit from a webcam, please contact us.